US OPEN x Passes Private Suite Experience

Role: Creator Experience Lead, Event Production & Performance Marketing

Talent: Livvy Dunn, Peighton Tubre, Genie Bouchard, Nicole Arbour, Dani Speegle, Ava Majury

Overview

Passes hosted a private suite experience at the US Open designed to deepen relationships with top creators and agency partners while driving high-impact social content tied to a major cultural sports moment. The intimate hospitality experience blended live sports, creator connection, and content-first storytelling — delivering measurable engagement and zero attrition.

Program Metrics

• Attendance: 24 guests

• Audience: Passes creators + agency partners

• Attrition Rate: 0%

• Total Social Reach: 10.3M

Scope & Impact

• Led end-to-end planning and execution of a private suite experience for Passes creators and agency partners

• Curated a high-touch hospitality environment optimized for creator comfort, organic content capture, and relationship building

• Managed guest experience, on-site flow, and creator support to ensure seamless execution and full attendance

• Aligned creator participation with performance goals, resulting in strong organic social amplification across platforms

• Demonstrated the power of intimate, well-curated experiences to drive outsized digital impact and community loyalty