About
Brand marketing and experiential leader with 8+ years of experience across operations, events, and business development, delivering 360° event experiences from creative operations and concept through execution, measurement, and optimization. Proven in creating culturally relevant campaigns that connect brands to communities through immersive experiences, high-profile client partnerships, and content-first storytelling. Brings a strong operational backbone to creative work - owning strategy, execution, and performance across IRL and digital touch points to drive awareness, acquisition, and long-term retention.
Driven by a passion for community, culture, and storytelling, I specialize in producing intentional, high-impact experiences across luxury hospitality partnerships, cultural brand moments, and destination-led events. My work spans collaborations with high-end hospitality brands, cultural activations at GOAT / Flight Club, and creator-led experiences at tentpole moments including the US Open, TwitchCon, and Coachella. Known for a hands-on, calm-under-pressure leadership style, I bring structure to creative chaos and momentum to fast-moving, cross-functional teams. Former NCAA Division I athlete with a deep understanding of sports communities, athlete ecosystems, and fan engagement.
Explore a selection of projects that highlight my work - spanning creative development, cross-functional collaboration, and end-to-end event execution - each designed to deliver measurable impact and create meaningful shared experiences.
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