TwitchCon San Diego 2025

Role: Project Manager, Creator Experience Lead, Event Production & Community Activation

Overview

Passes activated a branded booth at TwitchCon San Diego to engage creators, drive platform awareness, and deepen relationships within the live-streaming and gaming community. The activation combined an on-site booth presence with creator-led meet-ups designed to foster authentic connection, organic content, and measurable social engagement generating 75 creator sign-ups.

Scope & Impact

• Led planning and execution of Passes TwitchCon booth activation, overseeing on-site logistics, creator experience, and community flow

• Designed creator-first engagement moments that encouraged organic conversation, content capture, and relationship building

• Coordinated creator meet-ups to extend reach beyond the booth and activate creators’ existing audiences

• Supported social storytelling before, during, and after the event to amplify impact beyond the convention floor

• Delivered strong engagement metrics that validated TwitchCon as a high-value community and creator touchpoint