Friends after work
Summer music series

Role: Program Lead, Event Production & Brand Partnership

Partners: Friends After Work, Aperol, Pickle (shoponpickle)

Artists: Genia, Emyrson Flora, and Bren Joy

Overview

Friends After Work Summer Music Series marked NeueHouse Venice Beach’s first seasonal live music program, created in partnership with Friends After Work and Aperol. Designed as a laid-back yet culturally relevant after-work gathering, the series spotlighted up-and-coming musical talent while bringing together creatives, members, and brand partners through music, hospitality, and community.

Scope & Impact

• Led production and execution of NeueHouse first Summer Music Series, establishing a new recurring community program

• Collaborated with Friends After Work and Aperol to align brand integration with cultural authenticity and audience experience

• Managed artist coordination, hospitality, run-of-show, and on-site operations for live performances

• Curated an accessible, after-work format that encouraged organic community connection, repeat attendance, and social sharing

• Helped position NeueHouse as a destination for emerging music discovery and culturally driven brand partnerships