Coachella creator house
Role: Creator Experience Lead, Festival Hospitality & Community Programming
Partners: SKIMS, Liquid I.V., Australian Gold, Good Weather Skin, VOSS Water, frank green, Moroccanoil
Overview
Coachella Creator House was a curated festival hospitality experience hosted during Weekend 2 of Coachella, bringing together six Passes creators for an immersive, high-touch experience centered around creator connection, elevated hospitality, and organic content creation. Designed as more than just a content house, the experience focused on building authentic relationships between creators in an environment that encouraged collaboration, community, and unforgettable shared moments.
Over the course of three days, the house generated 5M+ impressions through creator-led content, brand integrations, and real-time social storytelling. From artist passes and VIP experiences to branded gifting and curated dinners, every touchpoint was intentionally designed to feel elevated, seamless, and community-first.
Scope & Impact
Led end-to-end creative direction, hospitality programming, and operational execution of a multi-day creator house during Coachella Weekend 2
Curated an intentional mix of rising creators and top-performing talent to foster authentic relationship-building, collaboration, and long-term community engagement
Produced elevated creator experiences including Coachella Artist Passes, VIP hospitality, branded gifting moments, custom merchandise, welcome programming, and immersive social-first touchpoints
Managed all guest experience logistics, partner integrations, creator communications, transportation coordination, and on-site production to ensure a seamless festival experience
Activated and integrated 10+ brand partners through organic product placement, gifting, and creator storytelling moments designed to feel natural and culturally aligned
Generated 5M+ impressions in under 72 hours through creator content, brand amplification, and real-time social engagement across participating talent including Livvy Dunne, Indiana Massara, Chelsea Blackwell, and Kayla Hoch
Strengthened creator loyalty and long-term platform affinity by prioritizing meaningful connection, shared experiences, and community-driven programming beyond traditional influencer activations
