HAWAII BRAND TRIP
Role: Creator Experience Lead, Retreat Production & Community Programming
Partners: Kitsch, Kosas, Behave, TBH, Nami Matcha, COSRX
Overview
Passes Hawaii Creator Trip was a curated multi-day creator retreat hosted in Kauai, designed to foster meaningful connection, intentional wellness, and organic content creation through immersive shared experiences. Bringing together a select group of creators in an intimate, luxury setting, the trip focused on cultivating authentic relationships while creating memorable brand and lifestyle moments rooted in culture, relaxation, and community.
The experience blended wellness, adventure, and creator hospitality through thoughtfully programmed activities including sunrise content shoots, yoga, lei-making workshops, and a Na Pali Coast boat tour. Every detail was designed to encourage creators to slow down, connect authentically, and naturally document the experience in a way that resonated across their audiences.
The trip generated 2.7M+ impressions and 72K+ engagements through creator-led storytelling, social content, and organic brand integrations.
Scope & Impact
Led end-to-end planning, production, and execution of a multi-day creator retreat focused on wellness, community building, and elevated hospitality experiences
Curated a personalized creator experience that balanced structured programming, relaxation, cultural immersion, and organic content opportunities
Produced and managed experiential activations including sunrise content shoots, yoga programming, lei-making workshops, and a Na Pali Coast boat excursion
Oversaw all creator hospitality logistics including accommodations, transportation, itineraries, gifting coordination, dining experiences, and on-site guest experience management
Integrated gifting partners through intentional welcome moments, creator seeding, and organic lifestyle content opportunities aligned with each brand’s aesthetic and audience
Generated 2.7M+ impressions and 72K+ engagements through real-time creator content, community-driven storytelling, and social amplification
Strengthened long-term creator relationships and platform affinity by prioritizing authentic connection, shared experiences, and creator-first programming featuring talent including CJ Perry and Chelsea Blackwell
